Legal

Privacy Policy

Effective Date: May 26, 2026

This Privacy Policy ("Policy") explains how Starling Design LLC dba The GUILD ("The GUILD," "Company," "we," "us," or "our") collects, uses, processes, stores, discloses, and safeguards information when you access or use letsguild.com, the Bloom founder companion app, the GUILD Studio, our Academy programs, and related websites and services (collectively, the "Platform").

Please read this Policy carefully. By accessing or using the Platform, you consent to the collection, use, disclosure, and processing of information as described in this Policy.

The Platform is operated from the United States and is primarily intended for users in the United States and the European Union. The GUILD is headquartered in San Francisco, California.

1. Scope

This Policy applies to personal information processed by The GUILD in connection with:

  • founders and startup teams using Bloom, the Studio, or Academy programs;
  • mentors, advisors, speakers, and operators;
  • investors and ecosystem partners;
  • partner organizations (e.g. UC Berkeley, DWIH, AHK USA, 28Digital, accelerators, chambers of commerce, corporates);
  • website visitors and prospective users;
  • cohort participants, applicants, and invited collaborators;
  • administrators and team members.

This Policy does not apply to third-party platforms, services, or websites that maintain separate privacy policies, even when linked from the Platform.

2. Categories of Information We Collect

2.1 Identifiers

Name, email, phone number, company, account ID, IP address, device identifiers, browser identifiers, session identifiers.

2.2 Professional & Business Information

Startup information, role (founder, mentor, investor, partner), company stage, sector, fund information, professional biography, LinkedIn profile data, accelerator and university affiliations.

2.3 Bloom Founder Content

Wheel of Life answers, weekly check-in responses, journal entries, prompts and conversations with the AI Owl, audio recordings from 2-minute impulses, drafts produced with our pitch and sales deck tools, goals, reflections, and uploaded files.

2.4 Studio Engagement Materials

Product specs, designs, code, repos, datasets, customer information, financial models, pitch decks, diligence materials, and other materials you share with us under a Studio engagement agreement. Treated as confidential under the engagement agreement.

2.5 Academy & Program Information

Applications, program intake responses, cohort participation records, attendance, photographs and group portraits captured at programs, speaker interactions, and feedback.

2.6 Communications

Messages, comments, support requests, in-product notifications, emails, and collaboration interactions.

2.7 Technical & Usage Data

Browser type, operating system, session duration, click activity, referral URLs, navigation patterns, feature interactions, engagement analytics, telemetry, debugging logs, and API interactions.

2.8 AI & Inference Data

AI-generated summaries, recommendations, Owl responses, inferred preferences, engagement patterns, educational feedback, and matching signals.

2.9 Sensitive Information

We do not intentionally collect:

  • government-issued IDs,
  • biometric data,
  • health records,
  • precise geolocation,
  • racial or ethnic origin,
  • religious beliefs,
  • sexual orientation data.

Limited sensitive information may incidentally appear in Bloom journal entries, audio recordings, or uploaded materials at the user's discretion. Users should avoid uploading unnecessary sensitive information.

3. Sources of Information

We collect information:

  1. directly from users (sign-up, applications, profile, Bloom inputs);
  2. through Platform usage;
  3. from devices and browsers;
  4. from cookies and similar tracking technologies;
  5. from integrations and APIs (e.g. calendar, auth providers);
  6. from partners that invite you to a cohort or program;
  7. from AI and automated processing systems;
  8. from analytics and telemetry systems.

4. How We Use Information

We may use information to:

  • operate, secure, and maintain the Platform and authenticate users;
  • deliver Bloom features: impulses, check-ins, Wheel of Life, Owl, deck tools;
  • deliver Studio engagements and ship products with founders;
  • run Academy programs and partner cohorts;
  • facilitate curated introductions to investors, mentors, and partners;
  • generate aggregated benchmarks, educational outputs, and ecosystem insights;
  • improve our products, algorithms, and AI systems;
  • conduct analytics, troubleshoot, and monitor performance;
  • prevent fraud and abuse, enforce our Terms, and comply with law;
  • communicate with you about your account, programs, and content from The GUILD.

5. AI Systems & Automated Processing

5.1 AI-Assisted Processing

The Platform uses artificial intelligence, machine learning, large language models, speech-to-text, and benchmarking algorithms — including models routed through providers such as OpenAI, Anthropic, Google, ElevenLabs, and the Lovable AI Gateway — to power the Owl, generate summaries, draft pitch and sales decks, classify companies, and produce educational outputs.

5.2 Automated Outputs

AI-generated outputs may be inaccurate, incomplete, probabilistic, non-deterministic, inconsistent, or generated without human review. Owl responses, summaries, and recommendations are informational and educational only.

5.3 No Guaranteed Human Review

The GUILD is not obligated to manually review AI outputs, Bloom audio, journal entries, or other founder materials. Methodologies and prompts may evolve over time without notice.

5.4 AI System Improvement

The GUILD may use anonymized data, aggregated data, engagement patterns, and interaction signals to improve AI systems, recommendations, and Platform functionality. We do not authorize third-party AI providers to train public foundation models on your identifiable uploaded materials, Owl conversations, or Bloom audio recordings.

6. Benchmarking & Ecosystem Insights

The GUILD may generate anonymized reports, cohort analytics, ecosystem trends, and aggregated insights to share with partners, sponsors, and the founder community. Such outputs will not intentionally identify individual users or companies unless explicitly authorized. Users agree not to attempt to re-identify anonymized or aggregated data.

7. Cookies, Tracking & Analytics

7.1 Tracking Technologies

We may use cookies, pixels, analytics tags, session tracking, local storage, web beacons, telemetry tools, and debugging tools.

7.2 Analytics & Advertising

We may use services such as Google Analytics, LinkedIn Insight Tag, Meta Pixel, and performance or behavioral analytics providers to improve the Platform, measure engagement, analyze traffic, improve onboarding, and measure campaign effectiveness.

7.3 Session Replay & Debugging

We may use limited session replay or debugging technologies in development, testing, preview, or troubleshooting environments to diagnose bugs and improve usability. These systems are used with reasonable safeguards and internal access controls.

7.4 Cookie Controls

Users may disable cookies through browser settings, though some Platform functionality may not operate correctly.

7.5 Global Privacy Control

Where legally required, The GUILD may honor browser-based opt-out preference signals such as Global Privacy Control ("GPC").

8. How We Disclose Information

8.1 To Other Users and Partners

Including founders, mentors, investors, speakers, and cohort partners when users publish profiles, accept introductions, join cohorts, engage in messaging, or authorize sharing. Where a university, chamber of commerce, accelerator, sponsor, or corporate pays for or sponsors your participation in a program, we may share program-specific information (e.g. cohort participation, attendance, aggregated outcomes) with that organization.

8.2 To Service Providers

Including providers for hosting and cloud infrastructure (e.g. AWS, Cloudflare, Supabase), AI inference (e.g. OpenAI, Anthropic, Google, ElevenLabs), analytics, communications, email delivery, payment processing (e.g. Stripe, Apple, Google), customer support, and API infrastructure.

8.3 Corporate Transactions

In connection with mergers, acquisitions, financing events, restructuring, or asset sales.

8.4 Legal Compliance

To comply with law, respond to subpoenas, protect rights, investigate fraud, protect users, and enforce agreements.

9. No Sale of Personal Information

The GUILD does not sell personal information for monetary consideration. We do not knowingly share personal information for cross-context behavioral advertising in a manner intended to constitute a "sale" under applicable law.

10. Data Retention

We retain information as long as reasonably necessary to provide services, comply with law, maintain security and audit logs, resolve disputes, and pursue legitimate business purposes. Inactive Bloom accounts may be deleted following notice. Aggregated or anonymized analytics may be retained indefinitely.

11. Security

We implement reasonable administrative, technical, and organizational safeguards including:

  • encryption in transit and at rest,
  • role-based access controls,
  • authentication systems and audit logging,
  • infrastructure monitoring and access limitations,
  • environment separation and security review procedures.

However, no system is completely secure. Users use the Platform at their own risk.

12. Your Rights

Depending on applicable law, you may have rights to:

  • access information we hold about you,
  • correct or update information,
  • delete information (including your Bloom account and content),
  • request a copy in portable form,
  • opt out of certain processing,
  • limit certain disclosures.

Requests may be submitted to legal@letsguild.com. We may require identity verification before processing requests.

13. California Privacy Rights

California residents have rights under the CCPA / CPRA, including rights to know, access, correct, delete, opt out, limit certain processing, and non-discrimination. The GUILD does not discriminate against users for exercising privacy rights.

14. EU/UK Users (GDPR)

If you are in the European Union, the United Kingdom, or another jurisdiction with similar laws, you also have rights to object to processing, to withdraw consent at any time (without affecting prior lawful processing), and to lodge a complaint with your local supervisory authority. Our legal bases for processing typically include consent, performance of a contract, compliance with legal obligations, and our legitimate interests in operating and improving the Platform.

15. Communications

You may receive transactional emails, onboarding communications, Bloom notifications, investor and mentor communications, Academy program communications, support communications, newsletters, and marketing communications. Marketing communications can be unsubscribed from at any time. Transactional communications are necessary for Platform operation.

16. Partner, Sponsor & API Integrations

The GUILD may support partner dashboards, sponsor reporting, accelerator integrations, CRM integrations, and API integrations. Such integrations may involve authorized data sharing consistent with this Policy and any applicable partner agreement.

17. International Data Transfers

The Platform is hosted in the United States. If you access the Platform from outside the United States, you understand that your information will be processed in the United States and potentially other countries where our service providers operate. Where required, we rely on appropriate transfer mechanisms such as the EU Standard Contractual Clauses.

18. Children's Privacy

The Platform is not intended for individuals under eighteen (18) years old, and we do not knowingly collect information from minors.

19. Third-Party Services

The Platform may link to or integrate with third-party services. The GUILD is not responsible for third-party privacy practices. Users should review third-party privacy policies independently.

20. Changes to This Policy

We may modify this Policy at any time. Material changes may be communicated through email, Platform notifications, or updated postings on this page. Continued use after updates constitutes acceptance.

21. Contact

Starling Design LLC dba The GUILD
San Francisco, California, USA
legal@letsguild.com
https://www.letsguild.com

See also our Terms of Service.